Google Ads is Google’s tool to promote your website. It is a PPC platform, that is, pay per click, so the advertiser will pay only for the clicks that their ad obtains. This type of advertising, also known as SEM (Search Engine Marketing) Positioning or paid search engine ads, is a big step in relation to traditional advertising methods, with which you pay a fixed fee per ad. With Google Ads you ensure that you pay for each click your ad receives, which translates into visits to your website.

If you are looking for an agency to manage your Google Ads campaigns, at eHidra we have a group of qualified professionals in the development, management and optimization of your Google campaigns.

What can we do for you?

Surrounding analysis

We analyze the needs of your company and its context, and we search for the best keywords that define your business, as well as those that your main competitors are bidding on, in order to create effective campaigns at the lowest budget.

Elaboration of the Campaign

Once all the data has been collected, we prepare the campaign and manage it from start to finish, making changes to its configuration if necessary (keywords, price…) and monitoring compliance with the conversion objectives.

Conversion Report

Once finished, we collect all the data regarding the campaign and prepare a final conversion report, keywords, ads with the best performance, conversion goals met or not, total cost…

How does Google Ads work?


The advertiser creates variants of the same ad and includes in his campaign the keywords for which he intends his ad to appear when performing a search on Google


Based on how many competitors want their ad to appear for the same keyword, a bidding system is created


The advertiser specifies the maximum cost per click that they are willing to pay per keyword and the total to spend on the campaign


Once the campaign is launched, you can permanently review it and make changes to bids, keywords… based on the results


Google Ads ads will appear in Google search results, at the top or bottom of the page, depending on your bid and budget

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